Orkla Foods Distribution Partner
Choosing Orkla Foods Distribution Partner, you get a marketing department that has built and maintains a number of the largest brands and category leaders in Food & Beverage in Norway.
Our very size within Food & Beverage allows us access to a wide range of sources of insight, from larger reports on meta-trends to more specific trend-analysis for the category. This is knowledge that helps us anticipate changes in consumer behaviour and enables us to make better decisions when marketing strategies are to be developed.
What consumer trends do we see within your category? How do customers behave when they come into a store? Owing to our dedicated category and shopper-behaviour experts, we know at all times what is going on in the minds of shoppers and why they make the choices they do.
This is vitally important to the marketing and sales department, which ensures that such insight is rapidly deployed in concrete marketing and sales activities in the trade.
We also perform specific analyses within selected categories, track brand positions and have access to a variety of external metrics.
Our sales organisation is in the field every day, keeping a close watch on whatever is going on; we are quickly on top of competitors’ promotional activities and any other news that affects your category and brand.
Through close collaboration between sales and marketing – with digital reporting tools – we are able to respond rapidly with tactical initiatives to challenge any such developments.
Our analysis also makes use of Nielsen reports and other data sources to give us an extremely good overview of what’s going on within the Food & Beverage categories.
Based on the insights, we develop your marketing plan on the basis of your targets and budgets. We look at the position we wish to achieve in the market, set concrete, ambitious sales targets and develop detailed activity plans in consultation with our key account managers.
Working from your budget, we’ll find the channel mix and campaign plan that provides the greatest penetration. With everything from newly launched brands to category leaders in our portfolio, our marketing department is expert in organising and optimising all initiatives, whether it’s smaller point-of-sales activities to full 360 campaigns.
A marketing plan is of little value, unless it’s put into action. The initiantives must hit the right audience with the right message, where and when they are receptive.
Our campaigns target consumers in many ways, from various screens to outdoor visibility to the shelf in the store. The channel mix can include both traditional and new medias, where ever more advanced advertising technology allows us to segment recipients and target specific messages. We have the knowledge on how to adjust the message to the relevant channels to reach the right audience.
Technology also allows us to measure the activities continuously and to optimise them as we go.
Orkla Foods Distribution Partner is also one of Norway’s largest advertisers. This means access to the best advisors and great discounts at the various media houses – benefitting your brand in turn!