Benefits of Scale

One of Norway’s largest sales force, great discounts on media purchases, a well running operational set-up and a priority partner both towards the trade and other partners.

It pays off to be on our team!

Customers prioritise us

Due to representing many category leading brands, Orkla Foods is regarded as a key player in the industry. Our customer teams have close relations with the trade, keeping daily dialogue with relevant contacts and they take initiatives to grow whole categories – this benefits you as our customer as well.
Our status as being a valued and trusted supplier helps us ensure a positive cooperative climate for your brand.

Discounts on media purchases

Orkla is one of the largest purchasers of advertising in Norway. At any given time, you will find large Orkla campaigns in both traditional and new digital channels. Thanks to this volume, we earn significant discounts from all the major media houses.

Our size also makes us a priority customer with media agencies: the experts in finding the right interfaces to secure the greatest exposure for your message.

As a customer of Orkla Foods Distribution Partner, these agreements will extend to you, ensuring that you leverage both our discounts and expertise.

An ever-present sales force

Our sales force visit the majority of stores in Norway on a weekly basis. In addition to ensuring that all listings and agreements are adhered to, they work as “growth consultants”, giving their expert advice on-site on how to get extra sales.
The Orkla Foods Distribution Partner sales force is measured daily on sales; they know all the mechanisms for upselling and take the necessary steps for getting your brand noticed.
They are also able to report competitors’ activity back to the rest of your team to allow marketing and your KAM to initiate any necessary counter-activities.
The sales corps is your sword arm in the battle for sales.

Streamlined operations

Today we manage over 30 brands. The vast majority are Orkla Foods brands that we produce and own. In addition, we distribute Quaker, Tropicana and Snack a Jacks.
This requires streamlined operations throughout the value chain, from forecasting to customer and consumer service.
Our Communication department – with extensive experience of media contact and exposure – is responsible for our contingency routines, such as product withdrawal and other crisis management tasks.